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News
30.03.2010
Earlybird and Team Europe Ventures invest in madvertise
• madvertise closes financing round, aiming to leverage their position in the German-speaking markets and expand internationally
• Investments in technology and sales
• Forecasts predict rapid growth for mobile advertising in Europe
Berlin/Germany, March 30th 2010 – madvertise (madvertise Mobile Advertising GmbH) announces the closing of their series A round with Earlybird. The successful European venture investor together with madvertise co-founder Team Europe Ventures invest a medium single-digit million Euro amount.
“The growing global mobile advertising market worth billions of dollars and the associated growth potential for madvertise encourage us to consistently strengthen our position”, says Carsten Frien, CEO of madvertise (www.madvertise.de). “The significant changes in media consumption lead to a significant shift of advertising budgets towards mobile services. We use the advanced madvertise technology and our sales team to efficiently address this trend for our clients.” The aim is to establish madvertise as market leader for mobile advertising in German-speaking countries and to expand internationally in Europe via partnerships. “With the network and expertise of our experienced investors we are now in the position to achieve these goals in a faster and more sustainable way”, adds Carsten Frien.
“A multitude of renowned clients, the ever increasing reach of madvertise’s publisher network and their sophisticated technology convinced us that, with madvertise, we build on the right team. With our financial commitment we want to leverage madvertise’s increasing power in a rapidly growing market”, explains Dr. Christian Nagel, Managing Partner of Earlybird.
“We’re excited to have Earlybird as one of the leading VCs in Germany on board, which is an important milestone for madvertise”, says Lukasz Gadowski, Partner at Team Europe Ventures. „We’re proud of the team and what it has achieved so far. In my opinion, it has reached the pole position in this young mobile advertising market. To use and leverage this position is going to be a great challenge – to meet this challenge we’re currently enlarging the team and are looking for motivated entrepreneurs.”
About madvertise (www.madvertise.de): Founded in 2008 by Carsten Frien, Pan Katsukis, Martin Karlsch, Thomas Hille and Team Europe Ventures the madvertise Mobile Advertising GmbH is one of the largest and fastest growing marketplaces for mobile banner ads in the German-speaking markets. Our mission is to make a fast, efficient, and transparent connection between advertisers and mobile publishers. By accessing our comprehensive mobile-only quality ad network, advertisers have the capabilities to carefully target their audience. On the other side, mobile site owners and mobile application developers, by joining our network, have the best resources to monetize their content.
About Earlybird (www.earlybird.com): Earlybird Venture Capital is one of the most successful European venture investors. Currently, Earlybird manages over 430 million Euros of assets for an international investor base. Earlybird invests in innovative, fast growing companies with outstanding management teams and high growth potential in international markets. Earlybird’s portfolio currently includes more than 25 companies in seven countries (Austria, Germany, Italy, Netherlands, Switzerland, UK and USA). Since its inception, Earlybird has invested in over 70 companies. Besides several successful trade sales (i.a. amaxa to Lonza and Alantos to Amgen), Earlybird has led six companies to an IPO at four different European exchanges (Interhyp, Tipp24, Wilex, Esmertec, Entelos, and NoemaLife). Further information is available at www.earlybird.com or follow us on Twitter: EarlybirdVC
About Team Europe Ventures (www.teameurope.net): Team Europe Ventures launches new Internet Companies or invests in very early stages. The Berlin based company has international scope; it actively supports around 15 portfolio companies. The founders of Team Europe Ventures have an extensive track record in company building, among others they have founded or co-founded spreadshirt.net, studiVZ and brands4friends. All investors in the Team Europe Venture Fund are active internet entrepreneurs or business angels.
• Investments in technology and sales
• Forecasts predict rapid growth for mobile advertising in Europe
Berlin/Germany, March 30th 2010 – madvertise (madvertise Mobile Advertising GmbH) announces the closing of their series A round with Earlybird. The successful European venture investor together with madvertise co-founder Team Europe Ventures invest a medium single-digit million Euro amount.
“The growing global mobile advertising market worth billions of dollars and the associated growth potential for madvertise encourage us to consistently strengthen our position”, says Carsten Frien, CEO of madvertise (www.madvertise.de). “The significant changes in media consumption lead to a significant shift of advertising budgets towards mobile services. We use the advanced madvertise technology and our sales team to efficiently address this trend for our clients.” The aim is to establish madvertise as market leader for mobile advertising in German-speaking countries and to expand internationally in Europe via partnerships. “With the network and expertise of our experienced investors we are now in the position to achieve these goals in a faster and more sustainable way”, adds Carsten Frien.
“A multitude of renowned clients, the ever increasing reach of madvertise’s publisher network and their sophisticated technology convinced us that, with madvertise, we build on the right team. With our financial commitment we want to leverage madvertise’s increasing power in a rapidly growing market”, explains Dr. Christian Nagel, Managing Partner of Earlybird.
“We’re excited to have Earlybird as one of the leading VCs in Germany on board, which is an important milestone for madvertise”, says Lukasz Gadowski, Partner at Team Europe Ventures. „We’re proud of the team and what it has achieved so far. In my opinion, it has reached the pole position in this young mobile advertising market. To use and leverage this position is going to be a great challenge – to meet this challenge we’re currently enlarging the team and are looking for motivated entrepreneurs.”
About madvertise (www.madvertise.de): Founded in 2008 by Carsten Frien, Pan Katsukis, Martin Karlsch, Thomas Hille and Team Europe Ventures the madvertise Mobile Advertising GmbH is one of the largest and fastest growing marketplaces for mobile banner ads in the German-speaking markets. Our mission is to make a fast, efficient, and transparent connection between advertisers and mobile publishers. By accessing our comprehensive mobile-only quality ad network, advertisers have the capabilities to carefully target their audience. On the other side, mobile site owners and mobile application developers, by joining our network, have the best resources to monetize their content.
About Earlybird (www.earlybird.com): Earlybird Venture Capital is one of the most successful European venture investors. Currently, Earlybird manages over 430 million Euros of assets for an international investor base. Earlybird invests in innovative, fast growing companies with outstanding management teams and high growth potential in international markets. Earlybird’s portfolio currently includes more than 25 companies in seven countries (Austria, Germany, Italy, Netherlands, Switzerland, UK and USA). Since its inception, Earlybird has invested in over 70 companies. Besides several successful trade sales (i.a. amaxa to Lonza and Alantos to Amgen), Earlybird has led six companies to an IPO at four different European exchanges (Interhyp, Tipp24, Wilex, Esmertec, Entelos, and NoemaLife). Further information is available at www.earlybird.com or follow us on Twitter: EarlybirdVC
About Team Europe Ventures (www.teameurope.net): Team Europe Ventures launches new Internet Companies or invests in very early stages. The Berlin based company has international scope; it actively supports around 15 portfolio companies. The founders of Team Europe Ventures have an extensive track record in company building, among others they have founded or co-founded spreadshirt.net, studiVZ and brands4friends. All investors in the Team Europe Venture Fund are active internet entrepreneurs or business angels.