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News
10.11.2009
Google akquiriert Mobile Advertising Network
Wie die Financial Times berichtet, hat Google das Mobile Ad Network AdMob für 750 Mio. US-Dollar erworben:
Google tightened its grip on digital advertising with a push deeper into the mobile world yesterday as it agreed to buy AdMob, the largest mobile advertising network, for $750m in stock.
The deal will give the search company a big foothold in the fastest-growing part of the online advertising business. It will be able to combine its own search ads with AdMob's network for serving, or delivering, display ads on mobile web pages and in applications that run on mobile phones.
Mobile advertising has risen strongly on the back of the iPhone and the generation of smartphones it has fostered, including those powered by Google's Android software.
AdMob delivered 10.2bn mobile messages a month in September, more than double the number a year before, according to its own figures.
Digital advertising experts said Google's timing looked better than that of rivals such as Microsoft and AOL, which mounted mobile acquisitions two years ago.
The deal echoes Google's purchase two years ago of DoubleClick, which dominates the delivery of targeted ads to internet users, based on data about their behaviour collected from cookies. Admob says it targets ads based on factors such as a mobile user's age, sex and ethnicity.
The DoubleClick deal drew complaints from privacy campaigners and prompted an extended antitrust review from the Department of Justice, though some observers yesterday said a similar reaction to the AdMob deal was unlikely.
"It's not DoubleClick all over again," said Jeff Chester, a privacy advocate in Washington. European regulators were likely to consider the impact of the deal as part of their review of the privacy implications of online advertising, he added.
"We're very careful not to keep personally identifiable information," said Omar Hamoui, AdMob's founder.
Mr Hamoui, a mobile internet developer, founded AdMob in Silicon Valley three years ago. The sale is a big payday for investors who have put nearly $50m into AdMob since then.Sequoia CapitalAccel PartnersDraper Fisher Jurvetson
*Qtrax, a digital music company promising the first free legal downloads, has missed another launch deadline, just as it is seeking $50m to tide it over until it can break even, writes Andrew Edgecliffe-Johnson in New York .
The group, whose first launch announcement in 2008 turned into a high-profile fiasco and which had promised an October 29 relaunch, said last Monday that it would open in Australia three days later, kicking off an aggressive plan to roll out in nine Asian countries in as many weeks.
Lance Ford, chief marketing officer, admitted that a successful Asian launch was "critical" to its ability to raise new funds.
Google tightened its grip on digital advertising with a push deeper into the mobile world yesterday as it agreed to buy AdMob, the largest mobile advertising network, for $750m in stock.
The deal will give the search company a big foothold in the fastest-growing part of the online advertising business. It will be able to combine its own search ads with AdMob's network for serving, or delivering, display ads on mobile web pages and in applications that run on mobile phones.
Mobile advertising has risen strongly on the back of the iPhone and the generation of smartphones it has fostered, including those powered by Google's Android software.
AdMob delivered 10.2bn mobile messages a month in September, more than double the number a year before, according to its own figures.
Digital advertising experts said Google's timing looked better than that of rivals such as Microsoft and AOL, which mounted mobile acquisitions two years ago.
The deal echoes Google's purchase two years ago of DoubleClick, which dominates the delivery of targeted ads to internet users, based on data about their behaviour collected from cookies. Admob says it targets ads based on factors such as a mobile user's age, sex and ethnicity.
The DoubleClick deal drew complaints from privacy campaigners and prompted an extended antitrust review from the Department of Justice, though some observers yesterday said a similar reaction to the AdMob deal was unlikely.
"It's not DoubleClick all over again," said Jeff Chester, a privacy advocate in Washington. European regulators were likely to consider the impact of the deal as part of their review of the privacy implications of online advertising, he added.
"We're very careful not to keep personally identifiable information," said Omar Hamoui, AdMob's founder.
Mr Hamoui, a mobile internet developer, founded AdMob in Silicon Valley three years ago. The sale is a big payday for investors who have put nearly $50m into AdMob since then.Sequoia CapitalAccel PartnersDraper Fisher Jurvetson
*Qtrax, a digital music company promising the first free legal downloads, has missed another launch deadline, just as it is seeking $50m to tide it over until it can break even, writes Andrew Edgecliffe-Johnson in New York .
The group, whose first launch announcement in 2008 turned into a high-profile fiasco and which had promised an October 29 relaunch, said last Monday that it would open in Australia three days later, kicking off an aggressive plan to roll out in nine Asian countries in as many weeks.
Lance Ford, chief marketing officer, admitted that a successful Asian launch was "critical" to its ability to raise new funds.